定倍率革命，化妆品OEM守住本心做好品质才能活下来
定倍率，是化妆品OEM产业绕不开的话题。所谓定倍率，是商品的零售价格除以成本价的那个倍数。珠海水信生物科技有限公司认为，国产新锐品牌，之所以能够在两三年内迅速发展，取决于其产品的高性价比。而高性价比，正来源于其产品低的定倍率。
伴随着直播的兴起，低的定倍率时代已然到来
走专业线渠道的品牌，涉及到大比重的服务输出，其定倍率高于10倍，走CS渠道的品牌，因渠道费用特性，其定倍率为10倍左右，走电商渠道的品牌，其部分品牌的化妆品OEM定倍率可以做到3倍或4倍。
一般化妆品的定价受多个因素影响，包括化妆品OEM研发生产成本、市场推广费用、经销商费用等。而电商直播将很多环节都省下了，省下的这一部分可直接让利给消费者，其定倍率自然就降下来了。
定倍率革命时代，品质才是“第一要素”
在定倍率不断下降的当下，很多企业一味追求降低成本，而没有重视品质，这是不可取的。水信生物化妆品OEM认为，保证产品品质、功效才是生产的第一要素。没有产品品质，单纯来谈降低定倍率，容易失去了消费者是走不长远的。
定倍率革命，考验的是企业的成本能力、敏捷能力等。化妆品OEM企业守住本心，做好品质，才能保证在定倍率革命中活下来。
专栏：行业新闻
作者：
水信生物
来源：
行业新闻
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