面膜OEM代工厂家:涂抹面膜消费市场将如何升级?[水信生物]
面膜作为美容护肤市场的重要品类，潜力仍在持续释放，销售规模稳步上涨。疫情常态化后，伴随着宅家美容趋势，涂抹面膜在面膜品类中的消费占比也逐渐攀升。面膜OEM代工厂家发现，越来越多品牌纷纷加入涂抹面膜市场。
一个明显趋势是，涂抹面膜消费者的“成分党”兴起，涂抹面膜品类成分相关关键词搜索量占比已经超过了面膜整体。消费者愿为高端成分面膜“氪金”，Z世代、新锐白领和精致妈妈更偏好购买高端成分涂抹面膜。面膜OEM代工厂家,涂抹面膜中主打成分的产品消费逐年增长，但是占比仍小于面膜整体，因此仍有增长空间。
对于消费者来说，涂抹面膜的使用场景及功效需求将更加精细化，且“心急的”95后、90后们对于面膜的护肤效率和效果提出了更高的要求。面膜OEM代工厂家总结了一下，对于产品来说，补水保湿等基础功效已不再能够满足消费者的护肤需求，舒缓修复、抗纹去皱等功效产品发展迫在眉睫，在国际院线级品牌的入场进一步刺激着国产涂抹面膜成分的高端化、品质化提升；在技术维度上，硬核科技和高性价比的产品能够帮助品牌打造爆款，提升品牌认知度，从而牢牢占据消费者心智。因而抓住科技，更能抓住市场。
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专栏：面膜OEM资讯
作者：
水信生物
来源：
面膜OEM资讯
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